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The company paid out all contributions previously made by employees. In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics) Pegatron (focused on OEM manufacturing of motherboards and components) and Unihan Corporation (focused on non-PC manufacturing such as cases and molding). ASUS subsequently released several Blu-ray based notebooks.

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On 9 September 2007, Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. On 5 June 2007, Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 8 August 2006, Asus announced a joint venture with Gigabyte Technology. On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology. In January 2006, Asus announced that it would cooperate with Lamborghini to develop the VX laptop series.

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In December 2005, Asus entered the LCD TV market with the TLW32001 model. In September 2005, Asus released the first PhysX accelerator card. Since then, Asus was receiving Intel engineering samples ahead of its competitors. Asus solved Intel's problem and it turned out that Asus' own motherboard worked correctly without the need for further modification. When Asus approached Intel to request a processor to test it, Intel itself had a problem with its own 486 motherboard. According to company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so without access to the actual processor. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Liao, all four having previously worked at Acer as hardware engineers. History ДЄsus was founded in Taipei in 1989 by T.H. Since 2013, the company's tagline has been In Search of Incredible. Heart Touching (2003вЂ“2009) and subsequently Inspiring Innovation Persistent Perfection (2009вЂ“2013). ДЄs its marketing taglines, Asus has used Rock Solid. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. According to the company website, the name Asus originates from Pegasus, the winged horse of Greek mythology.

The company is usually referred to as Asus or HuГЎshuГІ in Chinese ( traditional Chinese: иЏЇзў© simplified Chinese: еЌЋзЎ•, literally 'Eminence by the Chinese' ).

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ДЄsus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and a secondary listing on the London Stock Exchange under the ticker code ASKD. Asus appears in BusinessWeek's 'InfoTech 100' and 'Asia's Top 10 IT Companies' rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.

The company is also an original equipment manufacturer (OEM).ДЄsus is the world's 5th-largest PC vendor by unit sales as of January 2021. Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. ( / Л€ eЙЄ s uЛђ s/ Chinese: иЏЇзў©й›»и…¦и‚Ўд»Ѕжњ‰й™ђе…¬еЏё pinyin: HuГЎshuГІ DiГ nnЗЋo GЗ”fГЁn YЗ’uxiГ n GЕЌngsД« stylised as ASUSTeK or ASUS) is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. WГ h sehk dihn nГіuh gГє fГЎn yГЎuh haahn gЕ«ng sД«ДЄSUSTek Computer Inc. ASUS Computer Stock-share Limited Company